How much big brands like PepsiCo and American Express pay for marketing roles

Hi! Welcome to the Insider Advertising daily for September 1. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

Today's news: What marketers for top companies like Nike and Verizon get paid, which apps influencers use, and McDonald's CMO explains its partnership with Travis Scott.

Pepsi's 2019 Super Bowl ad starring rapper Cardi B.Pepsi

Brand marketing salaries, revealed: What top advertisers like Pepsi, Verizon, and Unilever pay employees, from strategists to CMOs

  • Tanya Dua and Patrick Coffee analyzed the US Office of Foreign Labor Certification's disclosure data to see what large brands pay their marketing employees.
  • As ad agencies continue to shed thousands of jobs due to the pandemic, more brands are taking their marketing in-house and hiring marketing talent.
  • Burger King paid a senior digital marketing director a base salary of $140,000, and Mondelez's CMO made a base salary of $600,000.

Read the full story here.

A new survey of 875 influencers shows that TikTok and Instagram's Reels lead their short-form video competitors by a huge margin

  • A new survey from influencer-marketing agency Obviously found that 68% of influencers use TikTok while 52% of influencers use Instagram's Reels.
  • Dan Whateley reported that only 7% of respondents said that they use Triller and 4% use Byte.
  • The creators who were surveyed were predominantly "micro" influencers with an average of around 35,000 followers on Instagram, according to the company.

Read the full story here.

McDonald's CMO says the Travis Scott collaboration is the latest campaign to cause controversy with franchisees — but that's the cost of doing business for the fast-food giant

  • Kate Taylor talked to McDonald's CMO Morgan Flatley about the brand's new partnership with rapper Travis Scott.
  • McDonald's and Scott declined to share further details of their work but Flatley hinted that it may be similar to McDonald's Super Bowl ad this year that depicted real and fictional celebrities' orders.
  • The partnership has faced backlash though. According to a message obtained by Business Insider sent by the leadership of McDonald's independent National Operators Association, 65% of McDonald's franchisees polled opposed the partnership, citing the rapper's controversial image.

Read the full story here.

More stories we're reading:

  • How Ian Black, director of retail at Shopify, is building tech tools to help small retailers compete with e-commerce giants like Walmart and Amazon (Business Insider)
  • The Big Tech office isn't dead. Here's why giants like Facebook and Amazon keep gobbling up space while telling workers they can stay home. (Business Insider)
  • Twitter is making it easier for users to get accurate voter registration information ahead of November's presidential election (Business Insider)
  • Everlane seeks CMO to navigate its path away from the hot seat (Marketing Brew)
  • 'We honestly stay away from it': Facebook's surging video pages spark brand safety concern for ad buyers (Digiday)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

— Lauren

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