Jeremy Clarkson hits roadblock as hes banned from saying lagers better than Birmingham

Jeremy Clarkson promotes his Hawkstone Lager

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Former Top Gear presenter Jeremy Clarkson, 61, has been stopped in his tracks yet again while trying to advertise his new Diddly Squat Farm-produced beer, Hawkstone lager. The car enthusiast started developing the lager this year, which is named after the Neolithic standing stone that can be seen close to Jeremy’s farm.

However, after Jeremy’s first advertising idea was rejected by his legal team last week, he isn’t having much luck with his second plan either.

The Clarkson’s Farm host took to Instagram to explain that lawyers weren’t keen on him saying that Hawkstone lager is “better than Birmingham…and Spain” in an ad he was hoping to run during his ITV show Who Wants To Be A Millionaire?.

In the rejected advert, Jeremy says: “They say that God took six days to create the world.

“Thing is though, it take 30 days to create my Hawkstone lager, which means my lager is six times better than the world.

“Thing is though, it take 30 days to create my Hawkstone lager, which means my lager is six times better than the world.

“It’s better than Birmingham that’s for sure! And Spain.”

The slogan for the lager reads: “Hard to make, easy to drink.”

Posting issues the advert has faced on Instagram, Jeremy said in view of his 4.2 million followers: “I’ve had a new email from the legal department about my latest advertisement for Hawkstone lager, using barley from Diddly Squat Farm.

 

“And I’m not allowed to say it’s better than Birmingham.

“It is better than Birmingham! It just is! 

“Why can’t I say that? Why can’t I?” The frustrated star exclaimed.

Jeremy captioned the video: “Another day, another rejection. 

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“See the “offensive” ad at @hawkstonelager.”

Jeremy’s previous campaign idea was also turned down by his legal team.

Detailing the situation, he previously said in another social media post: “Bad news. I made a TV commercial to advertise my new Hawkstone Lager, which is made in the valley from Diddly Squat Farm.

“We were going to show it in the middle of Who Wants To Be A Millionaire?.

“But I’ve had an email from the lawyers saying that the scene where I take a swig and say ‘f**k me that’s good’, contravenes a number of regulations”.

He continued: “So it’s back to the drawing board.”

“It’s f****** good though,” the outspoken presenter concluded.

It comes after Jeremy lamented his lack of profits from running his farm in his Amazon Prime Video series, Clarkson’s Farm.

The star admitted he only made £144 in the first year.

The presenter revealed in a column for The Times published last month that his 1,000 acre farm was worth £15-30 million.

He explained: “I want to make the farm work.

“Not the farm shop or the brewery or the restaurant but the actual farm.

“I made £144 profit in my first year — that was pretty emotional for me.”

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