Ryan Reynolds’ Aviation Gin Bought by Diageo For A Huge Sum of Money!
Ryan Reynolds just made an insane deal with Diageo, the world’s largest spirits maker, for acquisition of his spirit brand, Aviation Gin.
The deal is an acquisition of both Aviation Gin LLC and Davos Brands LLC for a whopping $610 million!
Via a press release, Ryan will still retain an ongoing ownership interest in the company, via TheWrap.
“A little over two years ago, I became an owner of Aviation Gin because I love the taste of Aviation more than any other spirit,” the 43-year-old entertainer stated in the release about the sale. “What I didn’t expect was the sheer creative joy learning a new industry would bring. Growing the brand with my company, Maximum Effort Marketing, has been among the most fulfilling projects I’ve ever been involved with.”
He continued, “I want to thank Diageo for their incredible team and passion. We’re so excited for the next chapter of Aviation Gin, which, I promise, will require just as little reading.”
Entertainment Tonight also reports that when you try to reach Ryan through Aviation Gin, he has a funny out of office response.
“Thanks for your email. I am currently out of the office but will still be very hard at work selling Aviation Gin. For quite a long time, it seems,” it reads. “In related news, I just learned what an ‘earn out’ is… And I’d like to take this opportunity to apologize to everyone I told to go f*** themselves in the last 24 hours. My lawyers just explained how long it takes to achieve an ‘earn out’… so… turns out I’m not as George Clooney as I thought. The point is, to those listed below, I’m sorry… and I’ll indeed be needing your help in the coming months and years. Thanks in advance!
“Mom, Blake, Peter, Diageo CEO, The Rock, George Clooney, Southern Glazer’s, Betty White, TGI Friday’s, Baxter, Calisthenics, AMC Theaters, Total Wine, The Number 8, Don Saladino, Darden, The Head of Alfredo Garcia, Soothing Lavender Eye Pillows.”
Just a few years ago, Diageo paid $1 billion to acquire the Casamigos tequila brand, which was co-founded by George Clooney and Rande Gerber.
If you missed it, find out why Ryan is calling out young Canadian citizens…
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