A-COLD-WALL* Officially Reveals Concrete Beats Studio3 Wireless Collaboration
After unveiling his debut book, multi-hyphenate creative and designer Samuel Ross has now officially revealed a collaboration with Beats through A-COLD-WALL*. The collaboration, which first surfaced last month, sees the London-based label take on the Studio3 Wireless headphones, giving them an industrial-inspired design that references its signature aesthetic.
The headphones are dressed in A-COLD-WALL* Concrete, with a utilitarian color palette of slate and chalk. Additionally, a black stripe runs down each side of the headphones, with ACW* branding sitting on the sidearms, inner arm and headphone case. The collaboration’s packaging arrives in a similar color palette, and is constructed using recycled wood fiber.
Launching the collaboration, A-COLD-WALL*’s Samuel Ross said:
“The focus of our Beats A-COLD-WALL* collaboration was to convey a universal material language that is both sensitive and recognizable to all, ensuring a minimalistic sensibility carried through the process.
I wanted to produce a product language suitable for everyday use. Precision and specificity became unspoken rules throughout the process, from product to packaging. New printmaking techniques were developed with Beats to offer a two-tone patina composed of slate greys and washed chalks. The semblance of both, offer a textured hand-touch that reflects the sensation of the hand engaging with raw minerals and manufactured materials – the sensory experience had to exist across physical touch alongside acoustic.
Building a literal link between environment, inspiration, material and function enabled us to project shared, hyper local, hyper global influences as a keystone for a universal community. By this I mean through the cinematography, the shifting of environments and location – the catalyst of music playing a major role in transporting a listener, or transforming a physical environment.”
The A-COLD-WALL* x Beats Studio3 Wireless will release on October 18 via the Apple web store, A-COLD-WALL* channels and select stockists around the world.
For more from A-COLD-WALL*, take another look at the label’s cut-out loafer for Fall/Winter 2021.
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