Carhartt Teams Up With Chipotle for Farm-Friendly Apparel
Carhartt has teamed up with Chipotle for a limited-edition apparel collection that shines a light on the challenges faced by the U.S. farming industry.
The workwear-focused brand has created a series of pieces, including a custom apron, jacket, hat and a variety of patches that include Chipotle iconography. The Relaxed Fit Duck Detroit Jacket has been updated with Carhartt x Chipotle “Supporting the Future of Farming” embroidery, while the iconic Cuffed Beanie has been updated with chipotle pepper, avocado and bell pepper patches.
The collection is being released alongside a new stop-motion animated short film called “A Future Begins,” which features new music from Kacey Musgraves and highlights the plight of U.S. farmworkers. In the last five years, U.S. agriculture lost over 40 times more farmers than it gained, reflecting stress on small and midsized farms throughout the country.
The line is available now on chipotlegoods.com, and profits from sales of these items will be donated to initiatives focused on supporting young farmers and making apparel and food more sustainable.
In other news, Carhartt WIP embraced its workwear heritage for SS21.
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