CBS All Access' Rebrand Paramount+ Receives Official Launch Date
ViacomCBS‘ streaming platform CBS All Access is being relaunched as Paramount+, and it now has an official launch date.
ViacomCBS’ CEO Bob Bakish first announced plans for the rebrand back in September, emphasizing one of the main reason’s for the change as Paramount, as a brand, having better name recognition than CBS — certainly more for big blockbusters like Mission Impossible and Transformers. Paramount+ will be competing against giants like Disney Plus, Netflix and HBO Max, but ViacomCBS is planning to capture viewership by introducing a number of new originals with the rebrand. Some of these projects include The Offer, a miniseries about the making of Francis Ford Coppola’s The Godfather, a reboot of MTV’s Behind The Music, Flashdance and The Game, to mention a few. Over 30,000 episodes of noteworthy titles will be coming to the platform, made possible because of CBS and Viacom’s big merge in 2019.
Paramount+ will be launching on March 4.
In case you missed it, check out a preview of Nickelodeon’s SpongeBob Prequel Kamp Koral: SpongeBob’s Under Years, coming to Paramount+.
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