French's Celebrates National Mustard Day With Limited-Edition Mustard Buns
French’s is teaming up with Piantedosi Baking Company for limited-edition Mustard Buns, crafted in celebration of National Mustard Day on August 7.
Made with French’s Classic Yellow Mustard, the buns are gold in color, soft in texture and leave a subtle tang that eases the palate. The Mustard Buns are ideal for backyard barbecues and baseball games this summer, and those who want an extra burst of flavor can drizzle the Classic Yellow Mustard over the hot dog or sandwich.
“For over 115 years, French’s has delivered bold, all-American flavor to customers nationwide,” said Jill Pratt, Chief Marketing Excellence Officer for McCormick. “Year after year, we look forward to raising the French’s flag in celebration of National Mustard Day, by introducing exciting new ways to enjoy the bright, tangy taste of mustard.”
“When the French’s opportunity came across our desk, we jumped at the chance to collaborate. Together, we have over 200 years of quality, creativity and experience,” added Carmine Piantedosi, Operations Manager, 4th Generation and Owner at Piantedosi Baking Company. “Mixing the bold flavor of their Classic Yellow Mustard and our innovative baking process, we developed a truly unique bread formula for National Mustard Day. We’re thrilled to have thousands of people across the country taste the awesome buns that we created!”
French’s and Piantedosi Baking Company’s Mustard Buns will be available starting August 7 at well-known landmarks and baseball stadiums in U.S. cities such as New York, NY, Baltimore, MD, Los Angeles, CA, Chicago, IL and Boston, MA. Interested fans can also drop by the following locations on August 7 and 14 for a taste:
The Hot Dog King (New York, NY) – free, hot dog cart outside of The Metropolitan Museum of Art
The Lodge (Chicago, IL) – free, hot dog cart in front of the tavern
Pier Burger (Santa Monica, CA)– free, hot dog cart on the Santa Monica Pier
August 7, National Mustard Day (with stadium concession hot dog purchase, while supplies last):
Yankee Stadium (Bronx, NY) – with purchase of hot dog from Concession Stand 110 during the 1:05 p.m. game against Seattle
Camden Yards (Baltimore, MD) – with purchase of hot dog from Camden Franks Concession (lower level, Eutaw Street) during Orioles 7:05 p.m. game against Rays
Saturday, August 14 (free pop-up, starting 12PM local time, while supplies last):
The Best Sausage Company (Boston, MA) – free, hot dog cart outside of Fenway Park
Elsewhere in food and beverage, Nissin is prepping for Fall with the pumpkin spice Cup Noodles.
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