ICECREAM Kicks Off ICECREAM DREAMS Initiative to Support Skaters of Color
ICECREAM is revisiting its skateboarding roots, kicking off an ICECREAM DREAMS initiative that aims to support both skaters of color and small skate businesses through sponsorships and amplification. The first efforts towards this goal come via the signing of two new skaters to the ICECREAM skate team — Andre Beverley and Daniel Scales — and an inaugural collaborative product: a T-shirt created with Indianapolis skate shop Minus.
Available in yellow, black and white, ICECREAM and Minus’ collaborative T-shirt uses simple-yet-effective co-branded details. A large ICECREAM text hit is present on the chest, below which sits a vertical Minus spellout logo. Each tee also features a printed tag, and is made of 100 percent cotton. Besides the construction, there’s another 100 percent factor at play: namely that 100 percent of proceeds from the tee will go to Minus.
ICECREAM DREAMS is the latest piece in the brand’s long skate lineage. Skate and streetwear fans may remember the ICECREAM Skate Team, a Pharrell-backed squad from the ’00s that was spotlighted in the famous Team Ice Cream Vol. 1 film from 2006 and boasted a roster of skate legends like Terry Kennedy and Jimmy Gorecki.
The ICECREAM x Minus t-shirt is available exclusively at Minus’ Indianapolis retail location and on the brand’s webstore. Each is priced at $50 USD.
For more news from the world of skateboarding, check out HYPEBEAST’s exclusive interview with Tyshawn Jones about his new adidas Tyshawn Low sneaker.
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