POTR Releases RIDE Series of Bags
There are a lot of great bagmakers out there, but few possess the same cult following as Japanese label, Porter & Yoshida Co. Originally founded in 1935 by Kichizo Yoshida, the company regularly collaborates with prominent designers and heritage brands, such as JJJJound and Studio Ghibli, but largely finds its success from staying in its own lane, blending tradition with modernity, and exclusively crafting its products by artisans in Japan.
The brand’s latest series is inspired by the theme of movement. Released under its POTR sub-label, RIDE includes a Backpack, Messenger Bag, 2Way Tote, Waist Bag, Shoulder Bag, Roll Bag, Cylinder Bag, and a GPS Holder. Releasing in olive, silver, and navy, each piece comes manufactured in sturdy Cordura ballistic nylon fabric with an emphasis on the daily commute in mind — whether used while skating, biking, hiking or walking.
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Complementing all the products is a bespoke Izumi chain, the Osaka-based company known for its 100-year history in making bicycle chains, along with a removable yellow reflector band to add visibility for users at night. The POTR RIDE collection is available to purchase online and at Porter’s physical storefronts in Tokyo.
In related news, BEAMS and Polo Ralph Lauren collaborate on a timeless knitwear collection.
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