Aldi shoppers think they’ve found the perfect £6 dupe for Bobbi Brown’s £46 Face Base

We love a beauty treat, but when it gets to the end of the month and bills need paying, it can be difficult to justify spending nearly £50 on a trending beauty product like Bobbi Brown’s Vitamin Enriched Face Base, £46.50 here.

Though there’s no denying how great the primer/moisturiser hybrid cream is – the proof of that is in the rave online reviews – fans think they’ve found a way to get a similar priming results for £40 less with Aldi’s new Lacura Vitabase Moisturising Primer, £5.99 here.

The bargain primer has been doing the rounds on TikTok after users claimed the formula is a close match to Bobbi Brown’s version. TikTok userGeorgia Baigriediscusses these similarities in a video which has now been viewed over 100k times.


“It literally looks identical, and it says on the box: ‘Formulated with vitamin B, vitamin C and shea butter’ – and some other things. If you search Bobbi Brown’s Face Base, it says the same things,” she says in the video, showing the Aldi product to the camera for viewers to see.

While we can’t tell how concentrated Aldi’s ingredients are in comparison to Bobbi Brown’s primer, the two glass pots do look very similar in colour and design. Georgia also points out that the smell of Aldi’s Vitabase is “amazing, really lemony”, and that the cream itself “feels expensive”.

If you haven’t tried Bobbi Brown’s Face Base before, the purpose of it is to replenish and energise the skin ready for smooth makeup application. For this reason, it can be used instead of your morning moisturiser and in place of a primer – a two-in-one. Aldi’s version also works to give similar brightening and skin-boosting results.

Georgia’s followers have been quick to voice their opinion on the dupe, with plenty saying they can’t wait to get their hands on a pot of the low-cost primer.

“Omg this is amazing I've been wanting to try Bobbi Brown's face base but don’t want to pay the price!” says one, while another comments: “Claiming the positive energy that I can get these in my local Aldi.”

As with all of Aldi’s Special Buy beauty products, this won’t be around for long, so head to your local shop from 26 June if you fancy snapping one up. The cream is meant to be available to shop online too but apparently there have been some stock issues, so you might have to pop into a store to grab it later this week.

Good luck!

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