Joy campaigner to spread messages of self-love around London for Valentine's Day

On Saturday and Sunday this week, Joy Bomb London will be making their presence felt over London to celebrate Valentine’s Day – but, the emphasis will be on loving yourself, rather than focusing on a partner.

The team will be driving around London with a digital message board showcasing love letters to oneself along with happy and upbeat videos and images of characters dancing, with the aim of spreading love and joy.

The route will cover London landmarks, hospitals and housing estates to bring the project to both the obvious places in the city and places that often get forgotten about or left behind.

People can also request stop-offs at hospitals not currently on the route via social media.

Amy Broch, the artist behind the project, says: ‘We’re all in lockdown and it’s a way to get this seen by more people – make more people smile, make more people happy.’

She wants as many people as possible to experience the uplifting on-the-road installation without having to travel themselves.

Valentine’s day is traditionally about couples but while the single landscape is looking fairly bleak in lockdown, Amy wants people to think about: ‘How can we make ourselves feel better and [how to] empower yourself.

‘You know you have the power to make yourself feel better and to make yourself feel loved, because Valentine’s Day can be a bit grim if you’re on your own at home.’

Amy says the event will be a ‘burst of entertainment, fun and colour,’ which, let’s face it, we all could do with right now.

The idea behind this particular pop-up from her brand comes from a personal place.

Joy Bomb London came about after Amy’s late husband Sean was diagnosed with ALS. While researching treatments, they found that happiness is linked to better treatment outcomes.

Wanting to embody happiness and spread that feeling around the town, the project began.

This latest art project has all the more significance to Amy because it’s her first Valentine’s day alone since Sean’s passing in May 2020 and it’s their anniversary too.

On such a couple-centric day that can leave people lonely, it’s a good opportunity to practice self-love. Writing a letter to yourself is one place to start.

Proceeds from the installation support the Healey Centre for ALS, which is the largest hospital-based research program in the world.

Find out more about how to send your own love letters and take part in this weekend’s event here.

Do you have a story to share?

Get in touch by emailing [email protected]

Source: Read Full Article