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PepsiCo rebrands Aunt Jemima as Pearl Milling Company, coming June 2021
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Aunt Jemima will soon become a relic of the past.
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The pancake brand’s parent company, PepsiCo, Inc., announced it is rebranding Aunt Jemima to Pearl Milling Company.
In a press release issued Tuesday, the food and beverage giant revealed the line of pancake mix and syrup will maintain its signature red color alongside the new brand name and logo, but it will have no reference to the Aunt Jemima brand.
AUNT JEMIMA BRAND SCRAPPED BY QUAKER OATS BECAUSE OF 'RACIAL STEREOTYPE' HISTORY
Aunt Jemima had first been introduced in the late 1880s as the first ready-mix pancake flour. The brand featured a fictional African American character, who is thought to be based on early spokeswomen who were formerly enslaved, according to the Associated Press.