Holly Willoughby is Instagram’s biggest TV earner after making £250k in lockdown

This Morning host Holly Willoughby, 39, is said to be the biggest Instagram earner when it comes to the UK's TV presenters.

The blonde babe, who co-hosts the hit ITV show with Phillip Schofield, is reported to be able to charge £17,412.89 per sponsored posts on her Instagram account thanks to her large following.

Holly boasts a whopping 7 million followers on her official page.

According to new data from Buzz Bingo, this mean that during lockdown alone Holly has been able to rake in almost a quarter of a million pounds.

Thanks to her 14 sponsored posts since March 1, they add that Holly's total Instagram income had the potential to be a bumper £243,780.46.

In comparison Buzz Bingo say that due to Holly's co-star Phillip having only three million followers on Instagram, – four million less than Holly – he is only able to charge £8,046.07 per post.

His seven sponsored posts since lockdown kicked off on March 1 may have netted him £56,322.49.

The figure is still well high above the national average salary of is £35,423.

According to Spear's magazine, Holly's net worth is said to be around £10million.

Her wealth has accumulated over time ever since she started modelling aged 14.

Since then she's worked as a children's TV presenter before landing the co-hosting role on This Morning in 2009.

Unconfirmed reports claimed she was on £400,000 a year salary.

It is said she bagged herself a hefty £200,000 pay rise is 2017 to fix a gender pay gap with her male co-host Philip.

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Speaking at the time, a source told the Mirror: "It seemed ridiculous they were going to get paid the same fee for Dancing on Ice but Holly was lagging behind on This Morning.

"Quite rightly, that has now been rectified and they both earn exactly the same."

On top of her This Morning salary, Holly is rumoured to make £200,000 for hosting Dancing on Ice.

In 2018 she jetted out to Australia to stand in for Ant McPartlin and co-host I'm A Celebrity… Get Me Out Of Here.

The deal was said to have netted her half a million pounds – £23,000 a day.

  • Holly Willoughby
  • This Morning

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