Love Island’s Jake ‘most hated’ by fans after toe-sucking drama in first show

Love Island was back with a bang last night, promising more sexy hijinks than ever.

But it wasn’t without its controversies, and West Country lad Jake Cornish found himself at the centre of one – and found himself the most hated contestant so far.

Water engineer Jake was caught filming some toe-sucking action between Toby Aromolaran and Kaz Kamwi, after professing his own foot fetish.

He has shared his passion for “little feet with white toenails” more than once – and eagerly pulled his phone out to capture the moment forever.

But it turns out that the cheeky West Country chappy actually garnered the most online hate, according to a study carried out by KIND Snacks.

A social listening study against the #LoveIsland hashtag found that a shocking 10 percent of the 200,000 tweets posted about the episode as a whole were negative in tone.

Twitter users posted a whopping 16,900 unkind tweets during the 90-minute episode – with posts that critiqued contestants’ looks, accents and personalities.

It was the girls’ "heels and makeup" which drew some of the cruelest comments.

But Jake found himself at the centre of the backlash, receiving six percent of the total negative tweets – that’s 1,100 in total.

The most common labels for him included "few jokes", which comprised 410 tweets, "Love Island men", which got 420, and "water engineer" in reference to his job, which received 176 tweets.

Many people seemed to assume "water engineer" was another word for plumber, with one posting to Twitter: "I feel like me and Jake have different definitions of water engineer."

"Water engineer… a plumber then, we don’t need you to spice it up Jake!" someone else wrote.

London was the cruelest city, creating 3,400 nasty tweets, followed by Manchester with 223 tweets.

Liverpool, in contrast, was found to be the kindest, with only 55 negative tweets.

Speaking about the study, KIND’s UK Marketing Director John McManus said: "Popular shows like Love Island always spark a lot of conversation and it was refreshing to see ITV asking people to ‘think before they posted’.

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"We wanted to explore whether social users’ attitudes to posting had been changed by events that have happened in the past year, including the pandemic and other wider cultural moments."

He continued: "Whilst it is sad to see that our knee jerk reaction as a collective is still to be unkind, it is somewhat unsurprising.

"This is proof, in black and white, that there is still a lot of work to be done in addressing how we communicate with, and about each other online."

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