Transport for London axe creepy Naked Attraction advert after online backlash
Transport for London has announced that an advert for Channel 4's Naked Attraction will no longer appear across the Capital following online complaints.
It comes after the company authorised an advert to appear on the side of buses making a joke while advertising the hit show that sees daters choose a potential partner based on their naked body.
After several rounds of seeing their potential suitor in their birthday suit, the candidate looking for love is left to choose out of two people, who they would like to go on a date with.
While the show may be a hit with the nation, the advert appears to have rattled some feathers.
Channel 4 has since apologised for the advert that appears to have been intended as a joke but has since caused offence to some.
The advert in question was a London bus with a billboard across the side of it, jokingly showing descriptions of three types of people.
However, the descriptions had arrows above them, pointing at passengers sitting on various parts of the top deck of the famous red bus.
The descriptions read "Loves Naked Attraction", "Hates Naked Attraction" and "Loves being naked".
However, since the advert went public, it has not gone down well on social media, with many flocking to Twitter to share their thoughts.
"What the hell is this creepy bus ad? You can’t just label non-consenting passengers like that. Does @Channel4 not know how many sexual assaults take place on buses?" said one, alongside an image of the advert.
While a second added: "Poor judgement by C4 and bus company in allowing this campaign to go ahead."
"@Channel4 I think you need to employ a new marketing team!" tweeted a third.
Before a fourth typed: "It's genuinely bizarre that a marketing campaign like this has gotten the green light from so many people involved."
"I saw a bus with this advert yesterday – couldn’t believe how inappropriate it was," wrote a fifth.
In a statement shared with Metro.co.uk, a spokesperson for Transport for London said: "We work tirelessly to ensure public transport is a safe environment for everyone, and any report of sexual assault or inappropriate behaviour is investigated and treated extremely seriously.
"We have reviewed the ad campaign and decided that it should not continue to run on our bus network. It will be removed as soon as practicable."
Meanwhile, Channel 4 said: "This ad is based on a Channel 4 entertainment programme.
"It was not our intention to cause offence and we apologise if it has done so."
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