{"id":67642,"date":"2023-09-18T22:16:36","date_gmt":"2023-09-18T22:16:36","guid":{"rendered":"https:\/\/celeband.com\/?p=67642"},"modified":"2023-09-18T22:16:36","modified_gmt":"2023-09-18T22:16:36","slug":"missguided-in-talks-to-be-sold-to-shein-as-discount-fashion-retailer-begins-negotiations-with-singapore-giant-the-sun","status":"publish","type":"post","link":"https:\/\/celeband.com\/lifestyle\/missguided-in-talks-to-be-sold-to-shein-as-discount-fashion-retailer-begins-negotiations-with-singapore-giant-the-sun\/","title":{"rendered":"Missguided in talks to be sold to Shein as discount fashion retailer begins negotiations with Singapore giant | The Sun"},"content":{"rendered":"<p>MISSGUIDED could be sold to Singapore fashion retailer Shein.<\/p>\n<p>High street billionaire Mike Ashley is in talks to sell the online clothing label.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/09\/4c6448d9-0b4e-414a-8252-8ee768db5141.jpg\"><\/p>\n<p>Both companies are in negotiations about a deal, according to reports from Sky News. <\/p>\n<p>It would be Shein&#x27;s first purchase of a British fashion brand.<\/p>\n<p>According to city sources, Sky reported that discussions have been happening for several weeks. <\/p>\n<p>Though there is no indication of whether a sale will actually happen at this point in time.<\/p>\n<h2><span>Read more in money<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/09\/wilko-.webp?strip=all&amp;w=360&amp;h=240&amp;crop=1\" role=\"img\"\/><\/p>\n<h3>Exact dates for next wave of Wilko shop closures &#8211; is your local shutting?<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/08\/jgpnhk-newcastle-united-owner-sports-768019972.jpg\"><\/p>\n<h3>Mike Ashley bonus scheme comes back to bite Newcastle after stunning season<\/h3>\n<p>Mike Ashley\u2019s Frasers Group snapped up Missguided in June last year. <\/p>\n<p>Missguided collapsed into administration\u00a0after suppliers accused the business of millions of pounds worth of outstanding payments.<\/p>\n<p>But Frasers Group, which also owns Sports Direct and House of Fraser, confirmed it had bought the intellectual property of the retailer and sister brand Mennace for around \u00a320million.<\/p>\n<p>It confirmed Missguided will continue to be operated by administrators for a transition period of around eight weeks.<\/p>\n<h2>Most read in Money<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/09\/matalan-shop-sign-oxford-street-845313014-1.jpg\"><\/picture><span>SHUTTERS DOWN <\/span><\/p>\n<h3>Fashion chain with 230 stores to shut branch before end of the month<\/h3>\n<p><\/span><span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/09\/newspress-collage-23981542-1694813354860.jpg\"><\/picture><span>LOTTO LUCK <\/span><\/p>\n<h3>Mystery Brit scoops \u00a323.5MILLION EuroMillions jackpot &#8211; check your tickets now<\/h3>\n<p><\/span><span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/09\/DD-jaffa-cakes_COMP-1.jpg\"><\/picture><span>JAFFA FAKES <\/span><\/p>\n<h3>I tested Jaffa Cakes dupes &#8211; the winner was FOUR times cheaper than McVitie&#8217;s<\/h3>\n<p><\/span><span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/09\/drg238-unemployment-rate-uk-drop-563989568-1.jpg\"><\/picture><span>BYE BYE <\/span><\/p>\n<h3>Warning for thousands on Universal Credit as 26 Jobcentres to close<\/h3>\n<p><\/span><\/p>\n<p>In July, The Sun reported that the retail empire saw pre-tax profits almost double from \u00a3335.6million to \u00a3660.7million in the year to the end of April.<\/p>\n<p>Its boost in profits came as the group \u2014 which now includes brands and businesses ranging from\u00a0Agent Provocateur\u00a0to Sofa.com, Gieves &amp; Hawkes and Flannels \u2014 saw sales rise by 15.8 per cent to \u00a35.6billion.<\/p>\n<p>Missguided, a Manchester-based company, was set up in 2009 by\u00a0Nitin Passi, 39, with a \u00a350,000 loan from his father Danny, a clothing supplier multi-millionaire.<\/p>\n<p>The young entrepreneur soon became known for his love of the high life, his pink Lamborghini and an instinct for knowing what young women wanted to wear.<\/p>\n<p>By the mid 2010s, the company had become a big name in the industry amid competitors\u00a0Boohoo,\u00a0Nasty Gal\u00a0and\u00a0Pretty Little Thing.<\/p>\n<\/p>\n<p><strong>Do you have a money problem that needs sorting? Get in touch by emailing\u00a0money-sm@news.co.uk<\/strong>.<\/p>\n<p><strong>You can also join our new Sun Money Facebook group to share stories and tips and engage with the consumer team and other group\u00a0members.<\/strong><\/p>\n<p>Source: <a href=\"https:\/\/www.thesun.co.uk\/money\/23983254\/missguided-shein-mike-ashley-sale-business\/\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MISSGUIDED could be sold to Singapore fashion retailer Shein. High street billionaire Mike Ashley is in talks to sell the online clothing label. Both companies are in negotiations about a deal, according to reports from Sky News. It would be Shein&#x27;s first purchase of a British fashion brand. According to city sources, Sky reported that discussions have been happening for [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":67641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Missguided in talks to be sold to Shein as discount fashion retailer begins negotiations with Singapore giant | The Sun - CELEBAND<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/celeband.com\/lifestyle\/missguided-in-talks-to-be-sold-to-shein-as-discount-fashion-retailer-begins-negotiations-with-singapore-giant-the-sun\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Missguided in talks to be sold to Shein as discount fashion retailer begins negotiations with Singapore giant | The Sun - CELEBAND\" \/>\n<meta property=\"og:description\" content=\"MISSGUIDED could be sold to Singapore fashion retailer Shein. High street billionaire Mike Ashley is in talks to sell the online clothing label. Both companies are in negotiations about a deal, according to reports from Sky News. It would be Shein&#x27;s first purchase of a British fashion brand. 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