{"id":69045,"date":"2023-11-15T00:40:57","date_gmt":"2023-11-15T00:40:57","guid":{"rendered":"https:\/\/celeband.com\/?p=69045"},"modified":"2023-11-15T00:40:57","modified_gmt":"2023-11-15T00:40:57","slug":"john-lewis-christmas-advert-2023-heartwarming-ad-follows-boys-quest-for-perfect-tree-and-key-moment-is-a-tearjerker-the-sun","status":"publish","type":"post","link":"https:\/\/celeband.com\/lifestyle\/john-lewis-christmas-advert-2023-heartwarming-ad-follows-boys-quest-for-perfect-tree-and-key-moment-is-a-tearjerker-the-sun\/","title":{"rendered":"John Lewis Christmas advert 2023 – Heartwarming ad follows boy\u2019s quest for perfect tree and key moment is a tearjerker | The Sun"},"content":{"rendered":"

THE most anticipated Christmas advert of the year is finally here – and it'll warm your heart on cold days.<\/p>\n

The John Lewis ad is about a little boy's quest for the perfect Christmas tree, befriending a playful character along the way. <\/p>\n


\n
\n<\/p>\n

The advert starts as eight-year-old Alfie picks up a seed to grow a "Christmas tree" at a flea market with his grandma. <\/p>\n

As he nurtures the little seed at home, it quickly grows into an energetic and mischievous Venus flytrap named Snapper.<\/p>\n

The fast-growing wannabe Christmas tree becomes a life force with its playful personality and gets in on all the festivities, but it eventually comes to an abrupt halt.<\/p>\n

When Snapper grows so big that he tears Christmas decorations at the house, he's cast outside in the cold by the family.<\/p>\n

Read more on Christmas ads<\/h2>\n

<\/picture>FESTIVE FEELS <\/span><\/p>\n

John Lewis Christmas adverts through the years from 2007 to 2021<\/h3>\n

<\/picture>GOLDEN TICKET <\/span><\/p>\n

Aldi releases Willy Wonka-inspired Christmas ad – a fan favourite is back<\/h3>\n

The tearjerking moment leaves Alfie heartbroken, who's set on not freezing him out.<\/p>\n

The advert ends as Snapper is embraced back into family life when Alfie and the family join him in the garden to give Christmas gifts.<\/p>\n

The playful plant gobbles up all the wrapped Christmas gifts only to keep the wrapping paper and give back the prezzies to the family. <\/p>\n

The music is provided by famous opera artist Andrea Bocelli who performs a song called "Festa", which means celebration. <\/p>\n

Most read in Money<\/h2>\n

<\/picture>LONG GONE <\/span><\/p>\n

Hellmann’s discontinues ‘best sauce EVER’ and there’s NO plans to bring it back<\/h3>\n

<\/span><\/p>\n

<\/picture>CHOC SHOCK <\/span><\/p>\n

Nestle confirms it is scrapping iconic chocolate bar after 60 years<\/h3>\n

<\/span><\/p>\n

<\/picture>BAKE OFF <\/span><\/p>\n

Greggs reveals Xmas menu including return of popular bake and all-new drinks<\/h3>\n

<\/span><\/p>\n

<\/picture>MER-LOW <\/span><\/p>\n

I tested supermarket Merlot & \u00a35.79 budget buy will have any connoisseur fooled<\/h3>\n

<\/span><\/p>\n

It's been written and produced specifically for the John Lewis advert.<\/p>\n

It will be released in longer form as a charity single with a proportion of the proceeds from the sale going to John Lewis charity partners to help care experienced young people and families in need.<\/p>\n

Customers will be able to buy items from the advert including a \u00a318 plush plant, pyjamas ranging from \u00a319 to \u00a334 and a children's storybook for \u00a39.99.<\/p>\n

The\u00a0retailer's Christmas ad\u00a0is widely considered the major advertising event of the year – and signals that the\u00a0run-up to Christmas has begun.\u00a0<\/p>\n

This year's ad – which comes with the strapline "Let Your Traditions Grow" – is the first campaign by Saatchi and Saatchi after John Lewis changed agency after 14 years. <\/p>\n

Charlotte Lock, customer director for John Lewis, said: \u201cWe are a nation that loves the traditions of Christmas – from classic traditions like pantos and putting up the tree to evolving new ones like crafting our own presents and Zoom get-togethers. <\/p>\n

"Many of us have our own unique festive traditions and that makes them even more special.<\/p>\n

\u201cThe film celebrates themes of family and evolving traditions and shows that a \u2018perfect\u2019 Christmas is finding joy together with loved ones, whatever your traditions."<\/p>\n

The advert launches on the retailer\u2019s social media channels today and will be broadcast on TV during Gogglebox on Friday. <\/p>\n

My John Lewis loyalty members got early access to the ad this morning.<\/p>\n

Read More on The Sun<\/h2>\n

<\/picture>SAVAGE ATTACK <\/span><\/p>\n

Dramatic moment armed police kill \u2018XL Bully\u2019 after 2 people mauled in rampage<\/h3>\n

<\/picture>MORE SHORE <\/span><\/p>\n

Geordie Shore legend in shock return to show after six years and marriage split <\/h3>\n

To\u00a0watch all the John Lewis ads\u00a0through the years, read our round-up.<\/p>\n

The retailer teased shoppers with a trailer for the ad and its release date earlier this week.<\/p>\n


\n
\nSource: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

THE most anticipated Christmas advert of the year is finally here – and it'll warm your heart on cold days. The John Lewis ad is about a little boy's quest for the perfect Christmas tree, befriending a playful character along the way. The advert starts as eight-year-old Alfie picks up a seed to grow a "Christmas tree" at a flea […]<\/p>\n","protected":false},"author":2,"featured_media":69044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"\nJohn Lewis Christmas advert 2023 - Heartwarming ad follows boy\u2019s quest for perfect tree and key moment is a tearjerker | The Sun - CELEBAND<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/celeband.com\/lifestyle\/john-lewis-christmas-advert-2023-heartwarming-ad-follows-boys-quest-for-perfect-tree-and-key-moment-is-a-tearjerker-the-sun\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"John Lewis Christmas advert 2023 - Heartwarming ad follows boy\u2019s quest for perfect tree and key moment is a tearjerker | The Sun - CELEBAND\" \/>\n<meta property=\"og:description\" content=\"THE most anticipated Christmas advert of the year is finally here – and it'll warm your heart on cold days. 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