Pantone reveals its 2024 Color of the Year is ‘peach fuzz’ – saying hue is meant to ‘echo our innate yearning for closeness and connection’

• The company announced that the hue ‘Peach Fuzz’ had clinched the accolade
• It is described as having ‘an all-embracing spirit enriches mind, body, and soul’ 
• The shade is said to ‘echo our innate yearning for closeness and connection’ 

Pantone has unveiled its 2024 Color of the Year which it claims symbolizes human compassion and connection.

The company announced that Peach Fuzz, also known as Pantone 13-1023, had clinched the accolade for the year ahead.

It described the shade as a ‘velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul.’ 

Color experts have said that the shade ‘echoes our innate yearning for closeness and connection.’

The company announced that Peach Fuzz, also known as Pantone 13-1023, had clinched the accolade for the year ahead

Discussing the Peach Fuzz color, executive director Leatrice Eiseman explained: ‘In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. 

‘A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.’

It described the shade as a ‘velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul’

Elsewhere, Pantone Color Institute vice president Laurie Pressman went into detail about how the color was chosen as part of a program that first began in 1999 – making this year its 25th anniversary.

She said that a global team of color experts from a ‘wide range of design, cultural, and geographical backgrounds’ joined forces each year to assess new trends and predict what could be next.

‘We discuss our color psychology and color trend research as we look to connect the mood of the global zeitgeist with the corresponding color family. 

‘From there, we drill down further to identify the exact right shade,’ Laurie said.

Laurie said that the Pantone Color of the Year was reflective of a lifestyle trend rather than a short-lived fad.

‘It is a color we see crossing all areas of design — a color that serves as an expression of a mood and an attitude on the part of consumers, a color that will resonate around the world, a color that reflects what people are looking for, a color that can hope to answer what people feel they need,’ she explained.

Color experts have said that the shade ‘echoes our innate yearning for closeness and connection’

Pantone took to X, formerly known as Twitter, to make the initial announcement as color lovers rushed to share their own thoughts

Pantone took to X, formerly known as Twitter, to make the initial announcement as color lovers rushed to share their own thoughts.

One wrote: ‘Peach is such a pretty color. Gives me those retro vibes.’

Another joked: ‘Somehow I feel like 2024 is not going to agree with these fuzzy vibes.’

And a third said: ‘Peach is one of my favorite colors. Good choice.’

It seems as though the trend of gentle hues has been identified more widely across the board.

UK paint brand Dulux named their Color of the Year for 2024 as soft pink Sweet Embrace – described as a ‘delicate and optimistic color, inspired by the softness of feathers and evening clouds.’

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