Revealed: The sweet detail in TK Maxx’s Christmas advert that’s a nod to the Prince’s Trust

• A donation of £3 from the sale of each bear will be donated to the Prince’s Trust
• READ MORE: Christmas adverts 2023: Watch all the heartwarming ads so far 

TK Maxx’s Christmas advert has included a sweet detail that is a nod to the Prince’s Trust.

The Festive Farm Christmas commercial features a group of animals strutting through the snow, showing off their fabulous presents that were purchased by the farmer’s wife.

Eagle-eyed viewers will spot an adorable teddy bear on-screen, in the hands of the couple’s excited young granddaughter.

The soft toy, priced at £9.99, is available to buy from the retailer’s festive charity gifts collection.

A donation of £3 from the sale of each bear will be donated to help TK Maxx’s long term partner – the Prince’s Trust – continue transforming the lives of thousands of young people.

TK Maxx’s Christmas advert has included a sweet detail that is a nod to the Prince’s Trust 

Deborah Dolce, Group Director, commented: ‘Our festive campaign celebrates everything our customers love about TK Maxx at Christmas.

‘We know people want to show friends and family they care with beautiful, quality gifts, but we also know most of us are still watching our finances carefully.’

The 40-second advert opens with a series of creatures strutting through the snow, showing off their fabulous Yuletide presents as Eve and Gwen Stefani’s early noughties hit Let Me Blow Ya Mind kicks in.

First out the barn doors into the snowy scene is a turtle neck-clad alpaca busking a crossbody bag, swiftly followed by a pair of ducks rocking Harry Styles-inspired pearls, an elegant silk scarf and suave pink bow tie. 

Bringing up the rear is an irresistibly cute hedgehog scurrying out into the cold, wearing a cosy pink cashmere woolly hat.

First out the barn doors into the snowy scene is a turtle neck-clad alpaca busking a crossbody bag, swiftly followed by a pair of ducks rocking Harry Styles-inspired pearls, an elegant silk scarf and suave pink bow tie

The ad closes on an alpaca, smelling a divine designer candle before sneezing and blowing it out

The iconic ‘lil’ goat’ makes its return from the 2020 TK Maxx Christmas campaign, joining the stylish winter parade. 

The farmer questions his wife: ‘Did you buy all the farm designer outfits? I thought we were keeping it small with the gifts this year?’. 

She replies, ‘Oh I did, love,’ and the pair share a laugh as they watch their animals sashay into the distance.

The ad closes on an alpaca smelling a divine designer candle before sneezing and blowing it out. 

It comes after the release of the star-studded M&S Christmas advert, featuring Hannah Waddingham, Sophie Ellis-Bextor and Zawe Ashton.

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